Company

Project Title

Live from the stage/my workspace
 

Challenge statement

Out of Nothing is the story of four men who set out to break world land speed records at the Bonneville Salt Flats. More than just a documentary about motorcycle racing, Out of Nothing is a story about the dreams we all chase. Produced by Ryan Stiles from Whose Line Is It Anyways and Two and a Half Men, the film's marketing material needed to convey an inspirational message while capturing the sheer cinematic scale of a documentary that breaks from the genre's conventional look and feel.

 
 
 
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Approach

I joined the film at a unique stage in its production. Principal photography had wrapped, and the crew was preparing a to raise money for reshoots and editing. The producers were also beginning to market the film to festivals around the world, with the ultimate goal of acquiring international distribution with a reputable distribution company.

In addition to making an indie documentary look like a big-budget film, the biggest challenge was to create a look and feel for Out of Nothing using only a handful of images produced during the film shoot. I was brought on board after images had been taken and was asked to create new compositions with what was available.

 

I produced three posters to be released at key stages in film’s marketing campaign. The first poster acted as a teaser, and was used to brand the film on social media channels and Kickstarter campaign before the film was completed.

The second poster was a more traditional introduction to the racers featured in the film, and…

The third and final poster was the most descriptive to the film’s content, showing a bike speeding across the desert. This image was used at film festivals to quickly convey the film’s relevance to 

 
 
 
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Results

Fundraising

Out of Nothing went on to be incredibly successful, especially considering its small crew and budget. The film surpassed it’s fundraising goal on Kickstarter, successfully raising an additional $54,000 to finish production, including a $10,000 contribution from Charlie Sheen. 

Awards

The promotional materials I created also played a key role in helping the film get accepted into over X international film festivals, where it received X total nominations and won over X Best Feature Documentary awards.

international distribution

 

Finally, the film caught the attention of [X distribution company], who signed the film for release on ABC and…

 
 
 

Press