Case Studies

Product Design

Automating away DoorDash's growing support costs

As DoorDash grew from four to 22 markets in a year, support costs were becoming unsustainable. I created the product strategy to lower costs through automation.

Project Management

Creating DoorDash's national food photography network

I started DoorDash's food photography program. Largely an operations project, I grew our network from a few test shoots to a team of 70 operating nationwide.


Product Management & Design

Streamlining product releases at Airbnb and Dropbox

Frustrated by build breaks and development delays at Palantir, my colleagues and I set out to improve how enterprise engineering teams tested and shipped code.

Product Design

Launching the Salesforce Analytics Cloud at Dreamforce

When Marc Benioff decided the Analytics Cloud would be the keynote product at Dreamforce, our team of four designers had six months to get the product ready.




How UX Debt Messes with your Metrics

Do poor test results indicate bad solutions, or is UX debt making sound solutions appear unsuccessful?


10 Questions You Should Ask in a UX interview

Interviewing your interviewer is critically important in determining whether a position will also be a fit for you.


Breaking into UX

The three-step path to becoming a user experience designer.



For 12 years I've helped companies solve business problems with Design.

I starting designing and building websites for clients in 2005 as a way to pay for college.

Now I'm most interested in team organization, business operations, and how excellent product design helps startups succeed. I also enjoy teaching and speaking about design. Get in touch via LinkedIn.

  • Tradecraft Nov 2017 – Present
  • DoorDash Jun 2015 – Present
  • Salesforce  Apr 2014 – June 2015
  • Koality  Feb 2013 – Apr 2014
  • Palantir  Apr 2012 – Feb 2013
  • See All Experience
 Sketch note by  Patrici Flores

Sketch note by Patrici Flores