I’m a product designer with 10 years experience helping teams solve complex problems

Sketch note by Patrici Flores

Sketch note by Patrici Flores

For 10 years I've helped teams solve business problems through design.


I started doing freelance in high school and used my design business to pay for college. I got my start in logo design, web design, and brand and marketing strategy. Now I'm most interested in team organization, business operations, and how excellent product design helps startups succeed.

I enjoy teaching and speaking about design. Get in touch via LinkedIn.

DoorDash Jun 2015 – Present
General Assembly  Jan 2015 – Dec 2016
Salesforce  Apr 2014 – June 2015
Koality  Feb 2013 – Apr 2014
Palantir  Apr 2012 – Feb 2013
See All Experience


Medium Articles

How UX Debt messes with your metrics

Do poor test results indicate bad solutions, or is UX debt making sound solutions appear unsuccessful?

You’re testing a new feature, but results come back and your key metrics have hardly moved — they may have even dropped. “This solution didn’t work? I guess we’ll roll it back and work on something else.” Sound familiar? Read more.

10 Questions you should ask in a UX interview

Interviewing your interviewer is critically important in determining whether a position will also be the right fit for you. Here’s what I’ve learned to always ask from my experience working with over 100 clients in the last ten years. Read more.

The Margin of Human Error

What product teams should learn about data from Trump’s surprise victory

The world was shocked this week as Donald Trump emerged victorious from the 2016 presidential election. How could this be, when polls consistently showed Hillary Clinton ahead throughout the entire election? Read more.

Breaking into UX

The three-step path to becoming a user experience designer

“How did you get into UX?” As a UX Design instructor at General Assembly I get asked this question a lot. “With three simple steps, you too can be a UX designer!” sounds like an infomercial pitch, but it really is easier now to enter the UX profession than ever before. Read more.

Designing for Empathy and Retention

Five lessons from an intimate evening with IDEO’s top designers

Hundreds of designers, marketers, and developers gathered to throw back beers, nom pizza, and vie for a good spot to hear Skye Lee, IDEO’s Portfolio Director, and Blaise Bertrand, Partner and Industrial Design Director, shed light on the ins-and-outs of their legendary user-centric design approach. Read more.