Sketch note by  Patrici Flores

Sketch note by Patrici Flores

For 10 years I've helped teams solve business problems through design.


I started doing freelance in high school and used my design business to pay for college. I got my start in logo design, web design, branding and marketing strategy. Now I'm most interested in team organization, business operations, and how excellent product design helps startups succeed.

I enjoy teaching and speaking about design. Get in touch via LinkedIn.

Tradecraft Nov 2017 – Present
DoorDash Jun 2015 – Present
Salesforce  Apr 2014 – June 2015
Koality  Feb 2013 – Apr 2014
Palantir  Apr 2012 – Feb 2013
See All Experience


Medium Articles

How UX Debt messes with your metrics

Do poor test results indicate bad solutions, or is UX debt making sound solutions appear unsuccessful?

10 Questions you should ask in a UX interview

Interviewing your interviewer is critically important in determining whether a position will also be a fit for you.

The Margin of Human Error

What product teams should learn about data from Trump’s surprise victory.

Breaking into UX

The three-step path to becoming a user experience designer.

Designing for Empathy and Retention

Five lessons from an intimate evening with IDEO’s top designers.