| JACK'D | Client work | |
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Becoming the leader in an emerging market comes down to one thing: competitive brand positioning.
JACK’D Boards designs and builds custom skimboards. As a new extreme sport, few companies build equipment for this emerging market, and none have become the industry’s leader. JACK’D asked us to help them increase sales and awareness to become the premier brand of this rapidly growing sport. |
JACK'D had two primary objectives in launching their new web presence.
To raise overall brand awareness, we guided the company in creating multimedia content that would position JACK'D as the go-to for all things skim boarding. Increasing sales to allow the company to scale was also a priority. We designed the site to include sections of e-commerce functionality to sell boards and apparel, as well as consulted on how to restructure their product lines to support increased demand created by the enhanced online presence. |
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