| Arehucas | Client work | |
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Arehucas, Europe’s largest rum-distillery, turned to us to prepare their most popular product for its North American debut.
Distilled in the Canary Islands from all-natural honey, Ron Miel Honey Rum is a popular product in Europe that was, until recently, unavailable in the US. Before hitting the shelves in America, the product needed some rebranding to ensure its success in this new. |
High in quality but low in cost, the branding of Ron Miel needed to introduce the product as a fantastic value. It also needed to clearly convey the product's unique qualities; namely, its delicious honey flavor.
The new branding, including an iconic identity, visual themes, elegant typography, and print collateral, debuted at a televised launch party in Chicago where it was enthusiastically embraced by all, including the president and owner of Arehucas. |
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